A Proposed Model of the Use of Package Claims and Nutrition Labels

نویسندگان

  • Lisa R. Szykman
  • Paul N. Bloom
  • Alan S. Levy
چکیده

Tne aiuhors propose a conceptual model of the use of nutrition labels and on-pac.kage claims. Knowledge, perceived diet effectiveness, health status, and skepticism toward claims are all hypothesized to be significant in explaining the tise of package claims and nutrition labels. Results from a preliminary investigation of the relationships among these constructs sho-v that a person's perception of how effective diet is in the fight against disease is related positively to the use of nutrition panel infonnation and package claims. In addition, diet-disease knowledge is related positively to the use of package nutrition infonnation in the forms of both package claims arid panel information. Finally, being at risk for a dietrelated disease is related positively to knowledge about the dietary links to the disease. The atithors discuss policy implications of these findings.

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تاریخ انتشار 2005